Agility and Innovation – The Niche Market’s Advantage

In the traditional concept of economies of scale, larger companies squeezed out their competitors by offering convenience and better values. We have seen the retail giant Wal-Mart mow down its smaller competitors with lower prices and one-stop shopping. It has been a long held belief that BIGGER WAS BETTER! But, in many industries, this belief is being challenged and smaller niche businesses are winning the battle of “David and Goliath.”In high-tech, steel, airlines, automotive, and even retail industries, smaller niche companies are carving out a place in the market where their size is their advantage. A small business has the flexibility and agility to respond to the market with lighting speed and provide products and services that are specialized and unique to their industry. By not trying to be “everything to everyone” they have honed their products and services to answer a very specific sector of the marketplace. The key for small businesses is to find their niche and be the very best at it. This challenge is daunting and requires persistence and creativity. Many small businesses go through adaptations and changes as they search for their unique place. Often even the subtlest variations upon an established concept can create a niche.It is the truly curious and relentless mind that finds these “vacancies” in the market. In retail, it may mean researching products that are in demand but large retailers cannot offer in complete variety. An example is the scrap- booking market. Large retailers sell some scrapbooking supplies but space and price limit what they can offer. In response to the growing demand for greater variety and add-ons like clubs and classes, an entire class of retailers was born. These small and specialized stores can respond to trends like popular film characters supplies to meet demand. This is a good example of a small niche company beating the competition simply by using size and specialization to its advantage.But what if all the good ideas are already taken? Well, that is never going to happen. There are always more good ideas because the market place has infinite variations. It’s finding the idea that’s the hard part. The major business publications should be on every entrepreneur’s daily agenda. These should be read with scrutiny and an open mind. Look at what’s working and where trends are leading. Look at every trade journal in whatever industry you are interested in and you will find a wealth of information and raw data that can guide you in your search for that great new idea. One very valuable section is the letters to the editor. Contributors often ask questions and make comments that highlight “holes” in the industry’s offerings.Remember, the key to a niche market success is innovation. What can you do differently and what can you do better than anyone else? Because you’re small you can offer customized services aimed at a specific segment of the market. Find a group of customers whose needs are focused and particular and look at the businesses who service them. Can you form a niche by offering a select service or product that will meet their special needs better than a large and multi-service/product company can? It you study your demographics carefully you can find that missing link in what a large company can do and what your small company can do better and cheaper. This is where persistence comes in. You have to do your research and consult with other business professionals to find the right formula.The agility and innovation in the small and medium size business market is winning the battle every day and you can be one of those winners by being thorough, creative, and persistent. Don’t be intimidated by large competitors. Remember that business is much like the car you drive. You want something that is fast, economic, attractive, easy to park, and gets you where you’re going every time. In business and cars, the smaller you are the more often you win the race.

Are You Making This Deadly Mistake in Your Internet Home Based Business?

In today’s economy most people are looking to start an Internet home based business to be able to have that money and time freedom that we all want, am I right? But if you look at the numbers, how many people actually get what they came for? 3 out of 100? Unfortunate as it may be, it is the honest truth and our industy numbers. As for the other 97 people, they either quit within their first 90 days or they end up spending more money then they make. I will explain how to make sure you are part of that 3% who see success in Internet home based businesses.

Never, and I repeat NEVER talk about/pitch your business opportunity. Nobody cares if you have the best compensation plan on the planet, or the best multivitamin in the industry. You see, all of that doesn’t matter. I know, it may be shocking at first but hear me out. OK… People buy into people. Your target market is going to be made up of primarily people who are already in an internet home based business. They don’t want to hear about an opportunity, they want to find a LEADER who can help them break away from that ugly 97% and finally be apart of the elite 3%. The only goal you should try to accomplish is helping other people get what they want through your content. By showing expertise they will begin to follow your work, opt in, and eventually join your business.

Ok, so I know you might be thinking well if I focus on only marketing myself and helping other people get what they want, how on earth will I be able to get results in my business? It’s common sense really. There is only one you, and nobody can compete with that. Always remember that you must give first, and then receive. Show people that you know what you are talking about, that you are the leader that they are desperately looking for. They will start to take notice, slowly but surely, and then come to you (the leader) to show them how they can reach their goals and see the same success that you have.

97% of people in Internet home based businesses have absolutely no idea how to become a true success in this industry. Make sure you pull yourself away from that crowd by marketing yourself and your ability to lead another to success, not your business opportunity!

About The Business Transfer Of Brake Business For The Automobile

Because this corporation and the Sumitomo Electric Industies, Ltd. corporation (below, the Sumitomo electric) both corporations on 2007 October 1st brake business for the automobile of the Sumitomo electric agreed to business transferring at this corporation, we inform.

 As for both corporations, corporation [denso], with the Toyota Motor Corporation corporation establishing corporation adding Vicks which does the development sale of the brake system for the automobile in 2001 July, later, each one started taking charge of the production of the brake system for the automobile.

 As recently, while electrization and IT conversion of the automobile develop quickly, high-level engineering development is required from the automobile part, as those which in the future more, competition intensifies regarding the cost aspect it is expected. Under such circumstance, both corporations for further growth and development of the brake business for the automobile which designates adding Vicks as core, integrating the production section both the improvement of efficiency and rationalization of the production with judge, that it is necessary to accelerate furthermore, it is something to transfer the brake business for the automobile of the Sumitomo electric to this corporation which is the adding Vicks connected parent company.